OUR PLAYBOOK
Property Deal-Making
& Management
AUTODESK: Official Design & Make Platform of the New England Patriots
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We know how to spot a win before it happens. Our team at A-DW uses years of experience, real market insight, and strong league & ownership relationships to create new, unique multi-year partnerships across the NFL, NBA, PGA, and other top-tier organizations.
We align brands with teams and properties on an upward trajectory, often before the spotlight hits. From inventing new categories to co-branded campaigns with iconic franchises to fan-driven experiences that create real momentum, every partnership is built with purpose and executed with precision.
The outcome: performance-driven partnerships that connect brands to the visibility, energy and credibility of championship sports, long before the final whistle.
Sports Media-Buying
HISENSE: Brand In-Studio Integration with TNT & B/R On Inside The NBA
Sports is a unique media ecosystem—encompassing international to regional to local. We create media partnerships and product integrations that actually stand out alongside traditional media buys. Our team has spent years working with major sports rights holders and national & local partners like NFL on CBS, NBA on NBC, ESPN, Fox Sports, Paramount+, Netflix, Amazon Prime Video, and Hulu. We know how to make brands show up the right way on the biggest stages.
With long-standing relationships, out-of-the-box thinking, and exclusive house rates, we negotiate real value and open doors others can’t. From embedded celebrity endorsements to strategic product placements, every partnership we build is custom and designed to elevate brands right in the heart of the action, where fans care most.
The result? High-impact deals that make brands impossible to miss.
Athlete Partnerships & Talent Strategy
HISENSE: “Undercover Bam” with Bam Adebayo
Our trademark: identifying the right athlete at the right moment. We pair brands with sports talent whose personality and passions naturally align, just as they’re entering their peak—giving our brand partners value amidst a time of maximum visibility.
By bringing together global sports icons & personalities and sharp creative ideas, we build campaigns that feel human and memorable.
From concept to launch, our athlete-ambassador campaigns spark emotion and create impact that lasts well beyond the campaign.
Creative Strategy & Creative Direction
NIKE x KEVIN DURANT: “I Got Next” with Jaden McDaniels
We bring bold ideas to the table and turn them into unforgettable multi-format stories. Our New York and Los Angeles teams include visionary creatives and award-winning directors who craft campaigns that move culture and captivate audiences—whether that’s through authentic athlete storytelling, comedy, or big-idea strategy.
With our deep creative roots and long-standing connections in the entertainment industry, our work has both appeared on the likes of Netflix, HBO Max, and Hulu, as well as dominated the social-media conversation.
Through our collaborations with talent such as Serena Williams, Jayson Tatum, and Rihanna, we continually live at the cultural zeitgeist.
Cause Marketing Partnerships
SERVICE CREDIT UNION: “73 Reasons” with Charlie McAvoy
Sports marketing with a cause is our legacy. Season after season, we’ve helped athletes use their platforms to champion causes that matter to them, creating authentic connections between their passions and the brands they represent.
At A-DW, we focus on impact, not just visibility. From life-saving cancer screenings for first responders to financial wellness programs and youth sports equipment for underserved communities, we build initiatives that resonate and endure.
By bringing athletes, brands, and communities together, we tell stories that inspire action and drive real change. With A-DW, cause marketing is strategic, heartfelt, and built to leave a lasting mark.