SUCCESS STORIES
We are a full service media buying firm specializing in sports media negotiation & placement and custom built athlete content campaigns. We work with the biggest broadcast networks & digital programmatic platforms in the industry. Our robust media team provides our clients a turn-key approach to delivering the assets we create across national & regional broadcast & digital platforms.
ZENNI X CELTICS CAMPAIGN
OFFICIAL EYEWEAR OF THE BOSTON CELTICS
CAMPAIGN OVERVIEW
-
A-DW led multi-year partnership between Zenni and Coach Sam Cassell to activate team deal. Worked in partnership with production company on ideation and creative.
-
A-DW led & negotiated, and currently manages a multi-year official partnership between Zenni and the Boston Celtics, IP, in-arena assets.
-
A-DW led, negotiated, and currently manages new customized partnership between Zenni and NBC Sports Boston to activate team and talent rights.
DELIVERABLES
Talent Procurement
Team Partnership
Media Activation
HISENSE X JAYSON TATUM
NBA LEAGUE PARTNERSHIP MANAGEMENT
CAMPAIGN OVERVIEW
-
A-DW leads all talent procurement for Hisense as their exclusive Sports AOR. A-DW leads the multi-year partnership between Hisense and Jayson Tatum. For our most recent “Win Like” campaign, A-DW secured Jayson Tatum, Richard Jefferson, and Mac McClung.
-
A-DW led the “Win Like” campaign concept ideation and script writing in partnership with Hisense’s creative lead.
-
A-DW led the day-of production (set design, director, etc.) and distribution with our LA-based award-winning creatives. The “Win Like” production garnered 2 new :30s and 2 new :15s for Hisense promotion.
-
A-DW led and integrated a national media campaign with TNT with on-court signage, custom-branded digital highlights on B/R, an in-studio stunt with Hisense TVs during an “Inside the NBA” episode, and traditional media during the NBA Playoffs.
DELIVERABLES
Talent Procurement
Concept & Scripting
Full Scope Production
Media Activation
NIKE & HIBBETT X KEVIN DURANT
CHET HOLMGREN
CAMPAIGN OVERVIEW
-
A-DW’s award-winning creatives led all concept ideation and finalization, script writing and production planning for the Nike x Hibbett KD 17 Campaign with Chet Holmgren.
-
A-DW led all day-of production efforts from set design & creative direction, directing of shoot and organization.
-
A-DW led post-production, editing, and delivery of creative for Campaign. Deliverables included: Behind the Scenes, :15 & :30 for linear, digital, and social media distribution.
DELIVERABLES
Concept & Scripting
Production
Post-Production
HISENSE X JAYSON TATUM
TNT & B/R
CAMPAIGN OVERVIEW
-
We negotiated for 3x the value in impressions to run our creative (:15s and :30s) across TNT within NBA Playoff games, Pre-Game, and Inside the NBA. Ads seen via TNT broadcast and those who stream TNT OTT.
-
We negotiated Hisense Half-Court coutside signage during the NBA Playoff games on TNT. Hisense camera visable signage with customized graphics ran Globally for over 3 minutes during live game action on TNT. Signage seen via TNT broadcast and those who stream TNT OTT.
-
We created a new social content series on B/R entitled “For the Win” to celebrate game winning moments during the NBA Playoffs, as a call back to Hisense’s For the Win creative and promotion. Hisense “For the Win” branded social posts of NBA highlights with animated graphics engaged NBA fans with Hisense call to action.
-
We created a new live product integration segment during TNT’s Inside the NBA studio show, that was negotiated as part of our TNT media buy. Creating a new way to authentically weave the Hisense 100 inc ULED TV’s within the live show, with amazing results. Check it out!
DELIVERABLES
Broadcast
In-Arena
Digital / Social
In-Studio Integration