Chicago Bears x Darvin Furniture & Mattress

Athlete-Driven Worldwide partnered up with Chicago Bears Tight End Cole Kmet for the “Sleep Like A Bear” campaign to highlight the importance of a good nights sleep for an athlete.

Working with our Chicago brand partner Darvin Furniture & Mattress, we scripted out this concept as a humorous take on The Bachelor, showing Cole making his favorite Darvin mattress selection but with one problem….he can’t choose which one he likes best!

A good nights sleep through rest and recovery is important if you’re a top NFL player or a fan. Athlete-Driven positioned Darvin as the leader in the sleep space in the Chicago market, with the stamp of approval of Bears Tight End Cole Kmet. It acts as a consumer call to action that everybody can get a good nights sleep with Darvin, no matter if you’re a player or a fan.

Athlete-Driven led all talent sourcing, “Sleep Like A Bear” concept development & production for this campaign. “Sleep Like A Bear” is now airing as a broadcast :30 second commercial across the Chicago region throughout the 2022 NFL season.