Zenni Optical x The Perfect Pair
In the fall of 2020, Athlete-Driven Worldwide again teamed up with Official 49ers Eyewear partner Zenni Optical to launch a new content series to promote the Kittle Collection created by All-Pro George Kittle & wife Claire. The collaboration followed A-DW’s national 2019 Super Bowl campaign, also featuring George.
Working alongside Zenni’s creative leadership team, A-DW brought onboard commercial director Wendy Morgan to craft a director’s treatment & helm the campaign, bringing a curatorial approach to styling & production design to the project & enhance the conversational dialogue between George & Claire.
"With more and more fans consuming their athlete & sports content online today, Zenni is constantly finding new ways to engage our consumer while activating our designation as the Official Eyewear of the 49ers and ambassador partnership with George. As an exclusively online brand, we're always seeking measurable ways to reach our consumer with meaningful athlete branded content to leverage our partnerships. We think football fans and general eyewear enthusiasts will be impressed with what George and his wife Claire have developed with Zenni for their Kittle Signature Collection. Special thanks for the team at Athlete-Driven Worldwide for their fantastic video production work on the creative to support our campaign.”
— Sean Pate, Brand Communications Officer of Zenni Optical, on A-DW
A-DW produced multiple broadcast & digital :30 second spots for Zenni, in addition to photography with Mary Rozzi to capture moments with George & Claire for Zenni to promote the campaign via OOH & digital distribution.
Due to the ever-changing guidelines around COVID-19 in relation to the 49ers’ schedule, A-DW worked with local crew in San Francisco to institute crew-wide rapid-testing to ensure a safe, bubble environment for all involved with capacity guidelines while working within the allotted time with our talent on set.
“The Perfect Pair” debuted on Monday Night Football in the San Francisco Bay region in December 2020, & was followed by a national digital distribution launch shortly after to promote the new Collection targeting Zenni’s customers. The campaign is currently running nationwide.
