Coby White x Kumho Tire

In this original series created in 2019 for NBA league partner Kumho Tire entitled “I Got Next,” we document the road to the league for a top NBA draft pick transitioning from a small town in North Carolina to the big city of Chicago.

We went outside the box for this series to craft a unique ‘moment in time’ through the eyes of a rookie to engage NBA fans with player content that places the viewer behind the scenes, giving basketball fans a glimpse to how Coby prepares for his regular season debut for the Bulls.

We worked alongside both the brand and our partner CAA Basketball to handpick the talent, and our selection paid off with Coby having a successful rookie season and setting a rookie 3-point shooting record in a game. The campaign was a huge success.

This campaign ran as a broadcast :30 commercial on the NBA on TNT and as a national digital video series with :15 and :30 content, while providing Kumho the ability to activate their NBA Official Tire rights with engaging original branded content.