In 2017, we partnered with Roc Nation Sports to produce a short documentary on running back Leonard Fournette, chronicling his journey through that year’s NFL draft process, as he was selected fourth overall by the Jacksonville Jaguars. The project debuted on Roc Nation Sports’ partner platform, the digital streaming service, TIDAL, the night before the start of the 2017 NFL regular season.
Over the course of the project, we captured the breadth of his deep family bonds in his hometown of New Orleans, and worked alongside Fournette’s alma mater Louisiana State University, his athletic sponsor Under Armour and Roc Nation Sports to film all the key events leading up to this momentous occasion in his career: LSU Pro Day, his Under Armour announcement, and Draft night itself. The culmination is an intimate portrait of a superstar entering uncharted territory for himself, his family, and his hometown.
