Hisense USA x Paul Pierce x Mike Breen

To support Hisense's Official NBA League Partnership in the TV and Home Appliance category, Athlete-Driven Worldwide scripted and produced three dynamic new commercials for the "Upgrade Season" campaign. Featuring new spokesperson Anthony Edwards, NBA Champion Paul Pierce, and broadcaster Mike Breen, the series brings a fun, fresh perspective to Hisense’s innovative products.

In "100-Inch TV," Paul Pierce struggles to relate to the evolving style of basketball but gets a little help from Mike Breen to embrace the next level of the game—Hisense's stunning 100-inch TV. In "Hisense Laser TV," Paul enjoys reliving his greatest moments on a massive 150-inch Hisense Laser Projector, because, well, he just can't get enough of himself. Finally, in "Home Appliance," Mike Breen guides Paul through upgrading his home appliances, showing him how Hisense can elevate every aspect of his living space.

This engaging series perfectly captures the essence of Hisense’s commitment to innovation while blending humor and star power to connect with fans and drive brand awareness.