Nike - Kevin Durant x Jaden McDaniels “I Got Next"

Building on the success of Athlete-Driven’s Nike x Chet Holmgren "I Got Next” campaign, we brought the powerful concept of “big shoes to fill” to life with Minnesota Timberwolves defensive standout, Jaden McDaniels. Athlete-Driven developed and produced this emotionally resonant story, narrated by NBA legend Kevin Durant, to capture Jaden’s journey—from a young dreamer visualizing his NBA future to a rising star making his mark.

The campaign not only continued our narrative-driven support for the Nike KD17 launch but also drove strong retail engagement through a strategic partnership with Hibbett, boosting national sales. Jaden’s story is a testament to the power of perseverance—proving that chasing your dreams and stepping into greatness requires daily dedication, heart, and hustle.