Win Like Jayson x Hisense

To kick off Hisense’s new NBA campaign, "For the Win," just in time for the NBA Playoffs, we led production and media efforts on TNT to launch this exciting consumer promotion. Featuring Boston Celtics star Jayson Tatum and NBA analyst Richard Jefferson, the campaign showcases how an NBA star wins at literally everything—and how fans can do the same by upgrading to a new Hisense TV or home appliance. By making the switch, fans can earn $200 to spend at their NBA team store, bringing home a winning combination of cutting-edge technology and fan gear.