PapiVision Lighthouse x Zenni Optical

Athlete-Driven Worldwide partnered with Zenni & Baseball Hall of Famer Red Sox Legend David Ortiz to support Zenni’s launch of the new Big Papi Collection. This comedic spot of Ortiz as a lighthouse attendant demonstrates that Big Papi’s the right man for the job, as a clutch hitter in the 9th inning of the ALCS or guiding a ship to shore…all using his expert vision with the help of Zenni.

“People love it, this incredible commercial that we filmed…everybody loves it. Even my boss John Henry for the Red Sox, he texted me right away and he was laughing at it.”

- David Ortiz, Red Sox Legend and Baseball Hall of Famer on Athlete-Driven’s Partnership, Forbes.

PapiVision Lighthouse is currently airing as a :30 second broadcast commercial on MLB Network, NESN’s Red Sox broadcasts, and on MLB.TV to reach Red Sox fans across the US.

Athlete-Driven led all ideation & production creating this campaign, as well as all broadcast media placement & distribution of this commercial across the US to support Big Papi’s Baseball Hall of Fame Induction in 2022.

 
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