PapiVision Lighthouse x Zenni Optical
Athlete-Driven Worldwide teamed up with Zenni and Baseball Hall of Famer, Red Sox legend David Ortiz, to support the launch of Zenni’s new Big Papi Collection. In this humorous spot, Ortiz takes on the role of a lighthouse attendant, proving that Big Papi is the perfect man for any high-stakes situation—whether it's delivering a clutch hit in the 9th inning of the ALCS or guiding a ship safely to shore. With his expert vision, aided by Zenni eyewear, Ortiz shows that no challenge is too big to handle.
“People love it, this incredible commercial that we filmed…everybody loves it. Even my boss John Henry for the Red Sox, he texted me right away and he was laughing at it.”
PapiVision Lighthouse aired as a :30-second broadcast commercial on MLB Network, NESN’s Red Sox broadcasts, and MLB.TV, reaching Red Sox fans across the country. Athlete-Driven Worldwide spearheaded the entire campaign, from ideation and production to broadcast media placement and nationwide distribution. This effort supported Big Papi’s well-deserved Baseball Hall of Fame induction in 2022, ensuring his legendary status was celebrated across the U.S.