Kumho Tire x John Wall, “Every Second” (Commercial)

In 2018, we teamed up with Kumho Tire for a national broadcast campaign to activate their new partnership with Washington Wizards NBA All Star John Wall through an original video series entitled “Every Second.”

For this partnership, we developed a campaign built around every second that matters as a star in the NBA, and aligned it with a national promotion for fans to attend the NBA Finals in Cleveland & NBA Draft in Brooklyn that year.

With the fans and the city behind him, we showed John as he reflects on his return from injury back to the starting line up as the Wizards awaited a playoff birth.

This campaign aired as a broadcast :30 on TNT throughout the NBA Playoffs & Finals, and as a national digital campaign.