Chicago Bulls x Zenni Optical

In March 2022, Athlete-Driven Worldwide & our Chicago based production team rolled out the red carpet for Zenni Optical to custom build a brand new campaign designed to activate Zenni’s official partnership with the Chicago Bulls. A-DW developed & produced four brand new commercials designed to promote Zenni’s Bulls jersey patch & official eyewear partnership to engage Bulls fans for the NBA playoffs.

We teamed up with Bulls standouts Coby White & Ayo Dosumnu & took a comedic approach for this campaign to showcase their personalities to inform fans that needing glasses & not choosing Zenni is absolutely absurd.

Athlete-Driven’s NY based script writers developed an amazing concept for Zenni & the results were no laughing matter. Within two weeks, these commercials debuted during the 2021 stretch run, & are currently running on NBC Sports across the Chicago market during Chicago Bulls games to activate Zenni’s official team eyewear partnership.