Dallas Cowboys x Lids

Athlete-Driven Worldwide partnered up with Lids & All Pro Trevon Diggs of the Dallas Cowboys for a brand new campaign.

Working with our talent partner Maxx MGMT, Athlete-Driven rolled up our sleeves & custom built this campaign to tell Trevon’s story & his love for hats growing up, while detailing a brand new Cowboys custom hat he developed for fans exclusively available at Lids.

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