FIFA World Cup x Hisense
We partnered with leading TV brand Hisense to activate their Official FIFA World Cup Partnership. Taking a mockumentary humor approach, we custom built this campaign to activate Hisense’s World Cup marks to reach soccer & football fans across the US and to drive sales leading up to the global soccer tournament.
The comedic "All In" campaign takes a humorous approach to attract new football (soccer) fans by tapping into U.S. sports fans' favorite pastime: American football. Terrell Owens and Chad Johnson arrive on set assuming they will be promoting the brand's American football activities, only to find out they have been mistakenly booked by a new hire to promote Hisense's sponsorship of soccer. Rather than walking away disappointed, Terrell and Chad decide to stick it out and enjoy the free TVs that come with the gig.
Working in partnership with Hisense, we led all ideation, production and campaign delivery. Featuring Team USA Captain Walker Zimmerman and NFL stars Terrell Owens and Chad Johnson, we aimed at inspiring more Americans to become fans of the U.S. Men’s Soccer Team leading up to the World Cup QATAR.
