PapiVision with David Ortiz

Athlete-Driven teamed up Zenni with Red Sox Baseball icon David Ortiz to activate their official Sox marks & rights to millions of baseball fans for the MLB playoffs. David Ortiz, one of the best hitters the game has ever seen, used his vision as a key factor in his success.

The ‘PapiVision’ campaign aired on national broadcast on FS1 & FOX during the American League Divisional & Championship Series, & spotlights Ortiz in his second career as a restauranter and showcases the impact proper eyewear can have in life after baseball.

Developed by Athlete-Driven Worldwide, the premiere spot features Ortiz in his namesake restaurant, Papi’s Grille, wearing stylish blue Zennis to enhance his “PapiVision” ensuring his signature clam chowder is seasoned to perfection. A second broadcast spot will debut in 2022.

Athlete-Driven took our PapiVision campaign to the next level with David Ortiz during the MLB postseason, leading a national broadcast media buy for Zenni during the ALDS & ALCS, with Big Papi showing off his Red Sox Zenni's live on the FOX National Pregame show throughout the 2021 postseason.