NBA x Hisense

To help support Hisense’s new Official TV of the NBA partnership and kick things off in time for the NBA Playoffs, Athlete-Driven co-created and led production for the brand new campaign entitled “The House of Bang” to support Hisense’s “Less Talk, More Bang” value message to the consumer. This partnership features Boston Celtics Star Jayson Tatum, Celtics NBA Champion Paul Pierce and the Voice of the NBA Mike Breen (and his famous Bang! call) all living under one roof. Is this too much greatness for one house?

Athlete-Driven led all talent negotiations and production of three commercials in this series, that aired across TNT, ESPN, connected tv and social media platforms to support throughout the NBA Playoffs.

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FIFA World Cup x Hisense USA