NBA x Hisense
To support Hisense’s new partnership as the Official TV of the NBA and to kick off the NBA Playoffs, Athlete-Driven Worldwide co-created and led production for the exciting new campaign, "The House of Bang." This campaign amplifies Hisense’s “Less Talk, More Bang” value message, featuring Boston Celtics star Jayson Tatum, Celtics NBA Champion Paul Pierce, and the iconic voice of the NBA, Mike Breen—known for his legendary “Bang!” call—all living under one roof. The question is: Can this much greatness fit into one house?
Athlete-Driven Worldwide handled all talent negotiations and oversaw the production of three commercials in this series, which aired across TNT, ESPN, connected TV, and social media platforms throughout the NBA Playoffs.