Zenni Optical x George Kittle, “My View in 20/20” (Commercial)
As the 2019 NFL regular season wound down and the San Francisco 49ers solidified their top seed heading into the playoffs, Zenni Optical was looking to activate its Official Eyewear status of the 49ers with a broadcast commercial.
In just under three weeks, A-DW provided a soup-to-nuts solution—original creative centered around star tight end George Kittle, production, and post-production—allowing Zenni to run the spot digitally, as well as during the 49ers’ televised appearances in both the NFC Championship Game on Fox and the Super Bowl, garnering hundreds of millions of eyeballs for the brand.
”This original video partnership drove new sales & new customers to Zenni, while giving us a brand new activation program for our 49ers IP team rights to reach millions of football fans across the league. The turn-key approach from idea creation to finished product allowed Zenni to actively engage the consumer during the peak of the NFL season with world-class video content. We look forward to continuing to partner with A-DW to activate Zenni’s team relationships. Their experience connecting well-known brands with well-known athletes to engage the consumer through storytelling is unmatched.”
— Sean Pate, Brand Communications Officer of Zenni Optical, on A-DW
